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Pour faire acte de candidature à une ou plusieurs catégories, vous devrez au préalable créer un compte utilisateur valable pour l’ensemble des dossiers déposés.

Ensuite, vous devrez remplir un formulaire en ligne ainsi qu’un questionnaire afin de préciser les éléments-clés de votre candidature.

 

A l’issue de la période de dépôt de candidatures, la rédaction de Marketing Direct procédera à une pré-sélection de trois dossiers dans chaque catégorie.

Les finalistes défendront ensuite leur candidature lors d’un « grand oral » devant un jury de professionnels qui établira la classement final pour chaque catégorie.

 

Pour tout dépôt de dossiers : le droit d’inscription est fixé à
– 450 € HT soit 538,20 € TTC quel que soit le nombre de dossiers présentés.

Le droit d’inscription inclut un abonnement de 1 an à Marketing Direct.
Une facture vous sera adressée au mois de janvier.

 

Les Trophées Marketing Client 2014 : pourquoi et comment déposer un dossier ?

 

  • Conquête

Cette catégorie récompense une opération de conquête (clients / usagers / utilisateurs) originale et innovante, s’appuyant sur un dispositif pouvant faire coexister un ou plusieurs canaux : print, web, social média, événementiel. En savoir plus sur les modalités de candidature


  • Fidélisation

Cette catégorie récompense une opération de fidélisation (clients/usagers/utilisateurs) originale et innovante, s’appuyant sur un dispositif pouvant faire coexister un ou plusieurs canaux : print, web, social média, téléphone, événementiel et destinée à développer le rapport à la marque… En savoir plus sur les modalités de candidature


  • Connaissance client

Cette catégorie récompense une démarche globale de collecte, d’enrichissement et d’organisation des données client / prospects afin d’élaborer ou d’optimiser la stratégie marketing client. Cette démarche de Connaissance client peut notamment s’appuyer sur l’implémentation et/ou l’utilisation d’un outil permettant d’organiser et d’exploiter la donnée. Il s’agira de mettre en lumière une démarche globale et non une opération ponctuelle. En savoir plus sur les modalités de candidature


  • Convergence digital / retail

Cette catégorie récompense une stratégie de développement et d’enrichissement de l’expérience client s’appuyant sur les synergies entre le digital et le point de vente : web to store, commerce connecté, merchandising on et off line… En savoir plus sur les modalités de candidature


 

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